Lagom

Lagom is a Swedish term that means not too much, not too little, just the right amount.  It is a philosophy that aims to balance each area of everyday life. Lagom is the essence of a lifestyle based on social awareness, moderation and sustainability.

In founding Ojewellery I hope to encompass Lagom principals into the business ethos.  Small changes can have an impact.  Refining design to get it right before manufacture, sourcing gemstones from traceable supply, using fine materials that can be repaired and recycled, replacing single use plastic bag packaging and replacing with tuck fold boxes, replacing tape on boxes with tucking the label around the seal to secure in transit, paperless invoicing - printed paper version available on request, FSC supply chain responsible packaging supply, provision of cleaning cloth to maintain jewellery long after purchase.